What is the Market Approach?

Market Approach

Share This...

Market Approach

The market approach is a method of determining the value of an asset, company, or equity interest using the price at which similar assets or companies have been sold in the open market. It’s one of the three main valuation methods used in business and investment analysis, alongside the income approach and the asset-based approach.

The market approach typically involves one of two methods:

  • Comparable Companies Analysis (Public Company Comparables): This involves comparing the company in question to similar companies that are publicly traded in the market. Valuation multiples like Price to Earnings (P/E), Enterprise Value to EBITDA (EV/EBITDA), and Price to Sales (P/S) ratios are often used.
  • Comparable Transactions Analysis (Precedent Transaction Comparables): This involves comparing the company to similar companies that have been sold or acquired recently. The transaction value in these deals (often expressed as a multiple of earnings, sales, or other financial metric) can provide an indication of what the market might be willing to pay for the company.

The market approach can provide a real-world check on a company’s value based on actual transactions, but it also has limitations. For instance, it requires truly comparable companies or transactions, which may not always exist, and it assumes that the market accurately prices companies, which is not always the case.

Example of Market Approach

Here’s a simplified example of the market approach using Comparable Companies Analysis:

Let’s say we want to estimate the value of a privately held company, “Company A”, which operates in the technology sector. We know that it has earnings before interest, tax, depreciation, and amortization (EBITDA) of $500,000 for the last year.

We identify three similar publicly traded tech companies and find their Enterprise Value to EBITDA (EV/EBITDA) ratios:

  • Company B: EV/EBITDA = 10x
  • Company C: EV/EBITDA = 12x
  • Company D: EV/EBITDA = 14x

The average EV/EBITDA ratio of these comparable companies is (10+12+14)/3 = 12x.

By applying this average multiple to the EBITDA of Company A, we can estimate its enterprise value:

Enterprise Value of A = Average EV/EBITDA * EBITDA of A = 12 * $500,000 = $6,000,000.

This implies that, based on the market values of similar companies, the estimated value of Company A is $6 million. Of course, in practice, the process would involve considering many more factors and using more complex methods to ensure the comparability of the companies.

Remember, this is a simplification. Real-world valuation exercises are much more complex and require adjustments for factors like growth rates, risk profiles, and market conditions, among other things.

Other Posts You'll Like...

Want to Pass as Fast as Possible?

(and avoid failing sections?)

Watch one of our free "Study Hacks" trainings for a free walkthrough of the SuperfastCPA study methods that have helped so many candidates pass their sections faster and avoid failing scores...