What is the Return on Total Assets?

Return on Total Assets

Share This...

Return on Total Assets

Return on Total Assets (ROTA) is a financial metric that evaluates a company’s profitability in relation to its total assets. It measures the efficiency with which a company utilizes its assets to generate profit. In essence, ROTA indicates how many cents of profit a company generates for each dollar of assets it holds.

The formula for ROTA is:

ROTA = Net Income / Average Total Assets


  • Net Income is the total earnings of the company after all expenses, including taxes and interest.
  • Average Total Assets is the average of the beginning and ending total assets for a period (often a fiscal year). Averaging is used because asset totals can fluctuate throughout the year.

A high ROTA indicates that the company is effectively using its assets to generate profit, while a low ROTA can suggest inefficiencies in asset utilization or that the company has a large amount of idle assets.

Example of the Return on Total Assets

Consider a fictional company called “EcoFurniture Co.,” which designs and sells sustainable furniture.

EcoFurniture Co. Financials for the year:

  • Net Income: $250,000
  • Total Assets at the beginning of the year: $1,200,000
  • Total Assets at the end of the year: $1,500,000

To compute the ROTA:

  • Determine Average Total Assets:
    Average Total Assets = Beginning Assets + Ending Assets / 2
    Average Total Assets = $1,200,000 + $1,500,000 / 2
    Average Total Assets = $1,350,000
  • Calculate ROTA:
    ROTA = Net Income / Average Total Assets
    ROTA = $250,000 / $1,350,000
    ROTA = 0.1852 or 18.52%


EcoFurniture Co. has a ROTA of 18.52%. This implies that the company generates approximately 18.52 cents in profit for every dollar’s worth of assets it holds.

For stakeholders, this ratio sheds light on management’s effectiveness in utilizing the company’s assets. To fully understand its implications, this 18.52% ROTA should be compared with:

  1. The industry average to see if EcoFurniture Co. is performing above or below its peers.
  2. The company’s own historical ROTA values to determine if it’s improving over time or facing declines in asset efficiency.
  3. Other key financial metrics to get a holistic view of the company’s financial health and performance.

Other Posts You'll Like...

Want to Pass as Fast as Possible?

(and avoid failing sections?)

Watch one of our free "Study Hacks" trainings for a free walkthrough of the SuperfastCPA study methods that have helped so many candidates pass their sections faster and avoid failing scores...