## Gross Profit Ratio

The Gross Profit Ratio, also known as the gross margin ratio or gross profit margin ratio, is a profitability ratio that measures how much gross profit a company makes for each dollar of revenue it generates. It’s used to analyze the efficiency of a company’s operations and its production costs relative to revenue.

The formula to calculate the Gross Profit Ratio is:

Gross Profit Ratio = (Gross Profit / Total Revenue)

This is similar to the Gross Profit Percentage, except it’s expressed as a decimal rather than a percentage. If you want to convert the Gross Profit Ratio into a percentage, you can multiply it by 100.

For example, if a company has a gross profit of $200,000 and total revenue of $500,000, the Gross Profit Ratio would be:

Gross Profit Ratio = $200,000 / $500,000 = 0.4

This means that for every dollar of revenue, the company makes 40 cents in gross profit before accounting for operating expenses.

Keep in mind that a higher gross profit ratio is generally more favorable, as it indicates the company is more efficient at turning raw materials and labor into profits.

## Example of the Gross Profit Ratio

Imagine you own a boutique bakery. For the current fiscal year, you have the following data:

- Total revenue (all the money you’ve made from selling your baked goods): $150,000
- Total cost of goods sold (the money you’ve spent on ingredients, packaging, etc.): $90,000

Now, let’s calculate the gross profit ratio:

- First, you need to calculate the gross profit. You do this by subtracting the cost of goods sold from the total revenue. So, $150,000 (revenue) – $90,000 (COGS) = $60,000.
- Then, you divide the gross profit by the total revenue to get the gross profit ratio: $60,000 (gross profit) / $150,000 (total revenue) = 0.4.

So, your gross profit ratio is 0.4. This means that for every dollar of revenue you bring in, 40 cents is gross profit. This gross profit will then be used to cover other business expenses like rent, utilities, salaries, marketing, etc.

If you wanted to express this ratio as a percentage, you’d multiply by 100: 0.4 * 100 = 40%. So, your gross profit margin is 40%.