What is Sales to Total Assets Ratio?

Sales to Total Assets Ratio

Share This...

Sales to Total Assets Ratio

The Sales to Total Assets Ratio, often referred to as the asset turnover ratio or total asset turnover ratio, is a financial metric that measures a company’s ability to efficiently use its assets to generate sales. It’s a measure of asset efficiency and indicates how many dollars in sales a company generates for every dollar of assets it owns.

The formula to calculate the Sales to Total Assets Ratio is:

Sales to Total Assets Ratio = Net Sales / Average Total Assets


  • Net Sales is the gross sales minus returns, allowances, and discounts.
  • Average Total Assets is the average of the beginning and ending total assets for a specific period. It’s calculated as Beginning Total Assets + Ending Total Assets / 2.


  • A higher ratio suggests that a company is more effectively using its assets to produce sales.
  • A lower ratio may indicate inefficiencies in utilizing assets, or it could be typical of industries that require significant asset investments.

It’s essential to compare the Sales to Total Assets Ratio to industry benchmarks or competitors to get a better understanding of the company’s efficiency relative to others in the same sector.

Note: It’s important to remember that this ratio can vary widely across industries. For instance, software companies, which might not have substantial physical assets, can have a high turnover compared to capital-intensive industries like utilities or manufacturing.

Example of Sales to Total Assets Ratio

Let’s walk through a hypothetical example of how to calculate the Sales to Total Assets Ratio.

Scenario: Company ABC, a manufacturer of electronic gadgets, reported the following financial data for the year 2023:

  • Net Sales: $1,200,000
  • Total Assets at the beginning of 2023: $800,000
  • Total Assets at the end of 2023: $1,000,000

Step 1: Calculate the Average Total Assets.
Average Total Assets = Beginning Total Assets + Ending Total Assets / 2
Average Total Assets = \$800,000 + $1,000,000 / 2 = $900,000

Step 2: Use the Sales to Total Assets Ratio formula.
Sales to Total Assets Ratio = Net Sales / Average Total Assets
Sales to Total Assets Ratio = $1,200,000 / $900,000 = 1.33

Interpretation: Company ABC has a Sales to Total Assets Ratio of 1.33. This means that for every dollar of assets Company ABC owned during 2023, it generated $1.33 in sales.

To get a comprehensive understanding of Company ABC’s efficiency, it would be wise to compare this ratio with industry benchmarks and competitors. If the industry average is, say, 0.9, then Company ABC is more efficient at using its assets to generate sales than its industry peers. If the industry average is higher, then Company ABC might need to reevaluate its strategies or asset utilization to improve efficiency.

Other Posts You'll Like...

Want to Pass as Fast as Possible?

(and avoid failing sections?)

Watch one of our free "Study Hacks" trainings for a free walkthrough of the SuperfastCPA study methods that have helped so many candidates pass their sections faster and avoid failing scores...