What is DuPont Analysis?

DuPont Analysis

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DuPont Analysis

DuPont Analysis is a financial performance framework which helps to break down the various components of Return on Equity (ROE). ROE is a measure of a corporation’s profitability that reveals how much profit a company generates with the money shareholders have invested.

DuPont Analysis decomposes ROE into three key elements:

  • Net Profit Margin: This measures how much of each dollar of a company’s revenue is kept as profit. It’s calculated as Net Income / Revenue.
  • Asset Turnover: This shows the efficiency of a company’s use of its assets in generating sales revenue. It’s calculated as Sales / Total Assets.
  • Equity Multiplier: This reveals a company’s financial leverage. Basically, it indicates how much the company is relying on debt to finance its assets. It’s calculated as Total Assets / Equity.

The DuPont Analysis is represented with the following formula:

ROE = Net Profit Margin x Asset Turnover x Equity Multiplier

The primary benefit of the DuPont Analysis is that it allows analysts to understand what is driving a company’s ROE. If a company’s ROE is changing over time, the DuPont analysis can help determine whether the change is due to fluctuation in profitability, asset utilization, or use of leverage.

Example of DuPont Analysis

Let’s say we have a hypothetical company, Company X, and we want to understand its Return on Equity (ROE) using the DuPont analysis. Here are the needed financial numbers:

  • Net Income = $200,000
  • Sales = $500,000
  • Total Assets = $1,000,000
  • Equity = $400,000

First, we’ll calculate the three components of DuPont Analysis:

  • Net Profit Margin = Net Income / Sales = $200,000 / $500,000 = 0.4 or 40%This means that the company is keeping 40 cents of every dollar of revenue as profit.
  • Asset Turnover = Sales / Total Assets = $500,000 / $1,000,000 = 0.5This suggests that the company generates 50 cents in sales for every dollar invested in assets.
  • Equity Multiplier = Total Assets / Equity = $1,000,000 / $400,000 = 2.5This means that for every dollar of equity, the company has $2.5 in assets, indicating the level of the company’s financial leverage.

Now, to calculate the ROE:

ROE = Net Profit Margin x Asset Turnover x Equity Multiplier


ROE = 40% x 0.5 x 2.5 = 50%

This means that the company is generating a 50% return on the equity invested in the business. The DuPont analysis not only provides this ROE figure but also gives us insights into how the company is achieving this return through profit margin, asset efficiency, and leverage.

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